Creative Direct Marketing Strategies Seminar

Venue: Renaissance Parc 55 Hotel

Location: San Francisco, California, United States

Event Date/Time: Nov 10, 2005 End Date/Time: Nov 11, 2005
Registration Date: Nov 07, 2005
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The DMA Creative Direct Marketing Strategies Seminar will show you how to develop innovative and successful strategies for your company. It
covers everything from positioning your product to choosing the right target market to developing the most effective message and creative work.

Over two fast-paced, highly interactive days, you’ll learn:
• How to develop a “blueprint” for your program that will help ensure success before the creative work begins
• 4 important ways to segment your prospects and develop more targeted appeals
• 17 proven direct marketing techniques you can immediately apply to your own program
• 7 specific checklists for creating and evaluating direct mail letters, brochures, reply cards, involvement devices, and print ads


55 Cyril Magnin Street
United States

Additional Information

Fees / Registration ------------------------------ DMA Member: $1,299; Non-Member: $1,599