Event Date/Time: Dec 06, 2005
End Date/Time: Dec 07, 2005
While counting eyes has always been the yardstick by which the media determine their reach, marketers are becoming more concerned with the impact of their ads on consumers’ purchases. Now it is necessary to measure not only the number of people reading, watching or listening, but also whether ads capture and motivate the target audience. The gremlin hurting all advertising, regardless of medium, is clutter. How can you ensure that your advertising messages capture the attention of your audience and move them to action? This conference will look at how to develop great advertising that spikes sales, what consumer insights informed the spark of the ideas and how to reach more of the right audience with every campaign.