Mastering the 50+ Marketplace Seminar

Venue: The Hyatt Regency Islandia

Location: San Diego, California, United States

Event Date/Time: Nov 14, 2005 End Date/Time: Nov 15, 2005
Registration Date: Nov 09, 2005
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If the booming 87+ million mature market is not part of your direct marketing strategic plan, it better be. Soon this swelling customer base
will no longer be a niche — it will be the single largest market segment of American consumers. 50+ consumers possess more than half of all the disposable income in the United States — money they are ready and willing
to spend. All you need to do is tap into it!
Now, in this interactive two-day seminar, find out how you can get your fair share of this lucrative market. Designed specifically for direct and interactive marketers, it provides proven techniques to reach, communicate with, and sell to this complex and often-misunderstood customer base. You’ll overcome
“old thinking” about who the older population is, what makes them tick, and what turns them on — and off. You’ll learn breakthrough information about the many 50+ marketing segments and which ones to invest your dollars in. You’ll discover valuable ways to avoid costly mistakes with creative, and correctly
utilize telemarketing, the Internet, and other media, and much more.


1441 Quivira Road
San Diego
United States

Additional Information

Fees / Registration ------------------------------------------------ DMA Member: $1,399 Non-Member: $1,699