| Description |
Instead of conducting focus groups or other potentially time-consuming research, blogs allow executives to monitor consumer feedback and reactions to almost anything—in almost real time. Blogs, which are essentially online journals, now dominate companies’ PR strategies, which may also include RSS feeds and podcasting. They are part of a ‘social software’ toolkit that includes blogs, relationship management software, file-sharing, advanced contact managers, virtual communities, web conferencing and instant messaging.
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