Event Date/Time: Feb 23, 2006 End Date/Time: Feb 24, 2006
Early Registration Date: Dec 15, 2005
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Consumers project their lifestyles to the society through the use of “second-skin” products & services.

Can you spot the Opportunity?

The simplistic language that brand equals wealth has just begun to be overstepped by something far more complex – the lifestyle brand.

Have you found out how consumers project their lifestyles through the purchase and use of products and brands? Does your product or service provide your consumers with the functional, emotional AND self-expressive benefits important to them? Can you tell which niche lifestyles will slowly become forsaken, which will be relegated to the past and which will be added in the ever-unfolding lives of your target audience?

This 2-day experience-driven conference aims to uncover the latest trends and opportunities in Lifestyle Marketing and tackle critical issues in the successful implementation of Lifestyle Marketing strategies with businesses and marketers in mind. Understand how your consumers assemble their purchasing strategies to pursue their lifestyle desires and how long-term loyalty is best achieved when products become part and parcel of highly-adaptable lifestyles. Discover the supporting roles brands and products play in consumer lifestyles and implement these insights into your marketing and advertising strategies. The end-result benefit is high visibility and critical attention in an age where competition for the ears and eyes of consumer is at an all-time high.