Best Practices in CRM

Venue: JW Marriott Hotel

Location: Kuala Lumpur, Malaysia

Event Date/Time: Feb 15, 2006 End Date/Time: Feb 17, 2006
Early Registration Date: Dec 08, 2005
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Description

Is your CRM programme producing the promised ROI and achieving your targeted corporate goals?

This conference highlights proven approaches, strategies and techniques for the blueprint of CRM success from leading companies including Hewlett-Packard, American International Assurance Company Limited, Bumiputra-Commerce Bank, Citibank Malaysia, Cisco System and Datacraft. It also features 2 interactive practical half-day workshops on 'Building Customer Intelligence That Drives Value' and 'Measuring & Maximising Return on CRM' that will uncover great insights into customer intelligence to boost your overall revenue and tested approaches to maximising the ROI and ROC of your CRM programme.

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