Multichannel Marketing Seminar

Venue: Allerton Crowne Plaza

Location: Chicago, Illinois, United States

Event Date/Time: Dec 08, 2005 End Date/Time: Dec 09, 2005
Registration Date: Dec 06, 2005
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Description

Explore the driving forces of multichannel marketing, the theories behind them, and how you can translate these ideas into actionable marketing decisions.

You will walk out of this course knowing how to manage the complexities of a multichannel program to establish long-term value for both your company and your customers.

What You'll Learn
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- 52 decisions necessary to plan, execute, and measure your program
- Strengths and weaknesses of channels and media types
- A systematic approach to measuring success
- Database decisions you need to make early on, and how to get senior management buy-in
- The best way to understand, segment, and target your customers and prospects

Venue

701 North Michigan Avenue
Chicago
Illinois
United States
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Additional Information

Fees / Registration ------------------------------------------------ DMA Member: $1,299; Non-Member: $1,599

Types