MEASURING ADVERTISING PERFORMANCE (MAP)

Venue: Carlton Tower Hotel

Location: London. SW1X 9PY, United Kingdom

Event Date/Time: Jan 25, 2006 End Date/Time: Jan 25, 2006
Registration Date: Jan 24, 2006
Early Registration Date: Nov 25, 2005
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Description

MEASURING ADVERTISING PERFORMANCE

AGENDA


08.45 Registration and Coffee

09.05 Conference Chairman’s Welcome Address
Roderick White, Editor, ADMAP

09.10 KEYNOTE ADDRESS:
Making marketing accountable
Tim Kaner, Director of Strategy & Planning, SONY EUROPE

09.35 When Ads build value
Nigel Foote, Managing Partner, STARCOM

10.00 Advertising effectiveness and brand value
Paul Dyson, Director, DATA2DECISIONS

10.30 Real-time campaign evaluation – how to direct a concerted media action
Arie ten Boon, Founder & CEO,
DAPHNE COMMUNICATION MANAGEMENT BV

11.00 Morning Coffee

11.15 Connecting the dots: cause and effect are finally becoming reconciled
Martin Hayward, Director Consumer Strategy & Futures, DUNNHUMBY

11.30 Debate: Short vs long-term effects
Moderator – Martin Hayward, Director Consumer Strategy & Futures,
DUNNHUMBY
Panellists:
Kanaiya Parekh, Head of Tesco Media Services, TESCO
Justin Gibbons, Director Strategic Services, PHD MEDIA
Stephen White, Founder & Chairman, EMM INTERNATIONAL
Andrew Pound, Head of Direct Marketing, MASTERFOODS

12.15 Evaluating marketing communications: common mistakes and how to
avoid them
Les Binet, European Director, DDB MATRIX

12.45 Questions & Answers

13.00 Lunch


AFTERNOON

14.15 KEYNOTE: Cross media research methodology (XMOS)
Rex Briggs, Managing Partner, MARKETING EVOLUTION, USA

14.45 Case Study: Peugeot 1007 pre-launch campaign – To buzz or not to buzz
Tom Beaumont-Griffin, Founder & Strategy Director, SLEDGE



15.15 Re-inventing the tracking study for the 21st Century
Gordon Pincott, Head of Client Service, MILLWARD BROWN

15.45 Afternoon Tea

16.00 Debate: What should we really be trying to measure?
Moderator – David Golding, Planning Director, RAINEY KELLY CAMPBELL
ROALFE/Y&R
Panellists:
Rex Briggs, Managing Partner, MARKETING EVOLUTION
Tom Beaumont-Griffin, Founder & Strategy Director, SLEDGE
Gordon Pincott, Head of Client Service, MILLWARD BROWN
Professor Merlin Stone, Director, THE DATABASE GROUP
Sue Elms, Managing Director, CARAT INSIGHT
Merry Baskin, Partner, BASKIN SHARK

16.45 Starting from the customer – if they can, why can’t we?
Professor Merlin Stone, Director, THE DATABASE GROUP

17.15 Q & A and Chairman’s Closing Remarks







FUTURE EVENTS

Pre-Testing Advertising 9th February London
Sponsorship Marketing 28th February London
Creativity in Advertising 16th March London
Monitoring Media Performance 28th March London
Advertising & Consumers May London
What Women Want May London

If you are interested in speaker opportunities at any of these events, please contact Sarah Miller on 01491 418 646.

For delegate enquiries please contact Clare Beveridge on 01491 418 614


WWW.WARC.COM

Venue

Cadogan Place
United Kingdom
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