Medicare Part D: Driving Enrollment by Coordinating Marketing and Call Centers Strategies

Venue: Crowne Plaza Atlanta - Buckhead

Location: Atlanta, Georgia, United States

Event Date/Time: Jan 30, 2006 End Date/Time: Jan 31, 2006
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Receive timely, expert information to meet call center
& enrollment challenges for Medicare Part D

Unprecedented opportunity awaits Medicare Part D contractors in 2006 and beyond with more than 41 million people currently eligible for the new benefit. With a difficult to understand product and a very competitive marketplace, plans must prepare their call centers to help manage the flood of calls to come from confused seniors.

Competition will be fierce — Prepare your front line now!

Financial Research Associates’ Driving Enrollment by Coordination Marketing and Call Center Strategies conference is designed to help you make the most of the strategic and potentially lucrative Medicare business opportunities ahead for drug benefit and Medicare Advantage contractors. Learn how to meet the upcoming implementation challenges head on, including:
Managing your call volume

Training your call center to meet the special needs of eligible seniors

Ensuring that your communications are in compliance with CMS guidelines and regulations

Successful strategies for moving eligible beneficiaries from information gathering to enrolling seniors in your plan

Processing enrollment applications and capturing all CMS-required data elements

Using accurate metrics for measuring success.
Developing call center strategies that complement direct marketing campaigns
Weighing the implications of outsourcing and lessons for in-house agents