Event Date/Time: Jan 11, 2006
End Date/Time: Jan 12, 2006
Jan 06, 2006
In direct mail, brilliant creative and expert list selection is not enough. This popular seminar gives everyone involved in the direct mail campaign the knowledge to produce the package on time, within budget, and without error. Understanding pre-press, printing, lettershop, and mailing can make the difference between an effective piece that exceeds its objectives, and a dull-budget breaking piece that fails.
Whether you're in production, creative, marketing, purchasing, or management, you'll benefit from learning how the production process works.