Corporate Branding & Reputation Conference & Practical Workshop

Venue: Grand Copthorne Waterfront Hotel

Location: Singapore, Singapore

Event Date/Time: Mar 02, 2006 End Date/Time: Mar 03, 2006
Early Registration Date: Jan 18, 2006
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"If you lose dollars for the firm, I will be understanding. If you lose reputation for the firm, I will be ruthless." - Warren Buffett

Just how strong are your corporate brand and reputation? Can they withstand the ups and downs of the current uncertain economic
climate? Are your messages consistent and deliverable to ensure a coherent corporate brand image and favourable corporate reputation
in the minds of your stakeholders?

This timely conference on "Corporate Branding & Reputation" will equip you with vital insights into successful branding strategies employed by
leading companies such as CNBC and The Sunway Group. Learn from our branding gurus how you can integrate brand strategies with corporate strategies to efficiently elevate your company's reputation and ensure long-term brand success and strength. Capitalise further on their vast experience in overcoming challenges faced in sustaining and communicating corporate brand and reputation as well as managing
corporate crisis in this ever changing era.

The conference also comes with a specially designed interactive workshop on brand measurement that will equip you with techniques and metrics for positioning, analysing as well as tracking your corporate brand and reputation. These essential tools will enable you to efficiently define your brand's core personality and shape your customers' perception of your brand.