B-to-B Direct Marketing from A-Z

Venue: Allerton Crowne Plaza

Location: Chicago, Illinois, United States

Event Date/Time: Jan 26, 2006 End Date/Time: Jan 27, 2006
Registration Date: Jan 23, 2006
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Description

For an increasing number of B-to-B marketers, the answer is direct marketing. In this seminar, you'll learn how to develop effective creative, construct offers, select lists, test, build databases, set budgets, measure results, and much more. This comprehensive seminar will help you avoid costly mistakes and ensure the best results.

Venue

701 North Michigan Avenue
Chicago
Illinois
United States
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Additional Information

Fees / Registration ------------------------------------------------ DMA Member: $1,299; Non-Member: $1,599

Types