GCC National Branding Strategies Summit (GCC National Brandin)

Venue: Burj Al Arab

Location: Dubai, United Arab Emirates

Event Date/Time: Dec 17, 2005 End Date/Time: Dec 18, 2005
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Description

Cutthroat is the only way to describe the GCC marketplace right now, with extraordinary competition amongst regional and global organizations. Moreover, in the age of Internet and converged media, branding is only going to get tougher.

Where are GCC Brands placed in this highly competitive marketplace? Are they at par with international brands? What can GCC organizations learn from global branding strategies?

How can you make your GCC brand stand out - Not only in today's competitive market but also in the minds of increasingly well-informed consumers?

To discuss and find solutions to these questions, Datamatix is proud to present the GCC National Branding Strategies Summit - a premier event, specifically designed to help you in the creation and execution of exciting and innovative strategies for your brand!

In today's highly competitive marketplace, an enhanced corporate brand is critical to gaining your customers' trust, loyalty and business! At this premier branding event, you will meet key industry experts who will share the branding challenges they have faced and the solutions they have successfully implemented to bolster their brand value and their bottom-line results. It is an unbeatable opportunity to hear from many of the world's leading marketing and branding experts, who will speak at the event.

The summit will feature leading edge tactics for harnessing mediums such as advertising, internal employee communications, the web, logos, brand experiences and much more to create, build and maintain a successful brand.

The GCC National Branding Strategies Summit will address the regional industry trends and the latest branding issues to help today's GCC corporate leaders compete more successfully in the battle for customers




What will be discussed?

How to build a long-lasting brand
Online branding techniques for the digital economy
Globalization strategies for GCC brands
Harnessing the power of PR in successful branding
Insights into the GCC consumer
Corporate naming and imaging strategies
The value of internal branding
Measuring marketing and communications ROI in the GCC
Managing your brand reputation



Why Should you attend?

In just 2 days, you will learn from key industry leaders the major gains of implementing a corporate branding and communications strategy. It will fully equip you with an action plan that you can implement to increase your bottom line and company profile immediately!

Some reasons why you should not miss this event are:

2 days of dynamic, engaging and enlightening speakers and case studies
Learn how to connect with your consumers in a meaningful way to grow your brand
New ideas, techniques and strategies for realizing your brand's full marketing potential
Discover the strategies that work for a global brand
Learn how to optimize your brand identity on the internet
Master techniques to rebuild and energize an established brand
Effectively measure and monitor your branding ROI
Network with fellow marketing and branding professionals in the region



Who Will Attend?

This conference will attract chief marketing officers and senior marketing executives from top rung companies in the GCC, responsible for marketing, corporate communications, branding, interactive marketing, product management and advertising.

Over 200 attendees are expected at this conference including CEOs, presidents, COOs and vice presidents, business owners, CMOs, marketing vice presidents, directors and managers, executives in marketing communications, corporate/brand identity, public relations, brand management, advertising and all other professionals involved in developing winning brands.



Note: Bear in mind that the schedules of high profile world speakers are bound to be altered

Venue

Burj Al Arab
PO BOX 74147, DUBAI, UAE
Dubai
MORE INFO ON THIS VENUE

Additional Information

Registration can be done through: Online registration - http://www.datamatixgroup.com/conferences/agenda/registrations_brands.asp Tel: +97143326688 Fax: +97143328223