Engagement is the new buzzword, referring to a pressing need for marketing campaigns to cut through the clutter and engage a consumer who increasingly has the power to edit out all such commercial messages. Our speakers define the new objectives for marketing communication - and so for pre-testing – and examine how advertising and marketing communication needs to work. The conference will demonstrate how both qualitative and quantitative research methodologies are developing to get closer to the emotional response to creative work - and so more accurately predict the impact on the brand and on sales.

As the number of media options continues to grow, it is increasingly important for marketers and their agencies to develop a creative idea that can work across channels. Pre-testing research needs to meet the marketer’s demands to predict how creative ideas will work in different media and so assist channel planning – this conference will discuss and demonstrate research approaches that are meeting this challenge.

Our speakers will also examine the way in which creative work, and the pre-testing research designed to judge it, is briefed by clients. Our speakers will provide guidance for marketers on how to improve the process to achieve more useable results, with practical examples demonstrating how researchers, creatives, planners and clients can work more effectively together to develop more effective communications.

Who should attend?
• All marketers responsible for briefing and evaluating creative work who are seeking to ensure that marketing communications deliver results
• Planners, account managers and creatives from advertising, design, direct marketing and integrated marketing services agencies
• Researchers responsible for pre-testing creative work

Ticket price (early bird) £525 + VAT Ticket Price after early bird £625 + VAT CD only £150 + VAT