Event Date/Time: Feb 22, 2006 End Date/Time: Feb 23, 2006
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Description

The universal concern for health and wellness has created a new mass market of “better for you” products where success depends upon having a product with great taste, superior ingredients and a winning marketing plan. But what makes a market success? How are leading companies overcoming obstacles to launch innovative products that sell? This conference will help marketers to understand the consumer in terms of attitudes, behaviour patterns, brand usage and lifestyle factors. Attend this conference and find out how some of the most successful and most innovative healthy new products hit the market to great sales and eager consumer demand.

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