2nd International Conference, Marketing Destinations and their Venues (IMIC 2006)

Venue: Arts Center

Location: Halandri - Athens, Attika, Greece

Event Date/Time: Feb 09, 2006 End Date/Time: Feb 11, 2006
Registration Date: Feb 02, 2006
Early Registration Date: Dec 16, 2005
Abstract Submission Date: Dec 15, 2005
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Top quality speakers, moderators and panellists will: descripe,explain,analyse, answer
How to promote your destination
How to attract meetings, incentives and other types of events
How to find new partners or reinforce ties with established clients
How to use the technology tools of the new area
How to multiply revenues without increasing your costs

The International Meetings Industry Conferences (IMICs) are aimed at providing an annual international forum for destination and venue executives, professional conference and event organisers, meeting planners, destination management companies, meeting industry services and equipment suppliers, national and local organizations involved in the development of conference and incentive tourism. The events will serve to demonstrate to a wide audience the key role that the sector will occupy in the tourism industry in the coming years and will provide a wealth of knowledge, experience and ideas.
The IMICs provide a greater understanding of key issues for the meetings industry and provide solutions for those with an interest in the sector, through top quality speakers and presentations from industry leaders and researchers. Delegates are able to challenge their own performances in attracting meetings and incentives, find new partners or reinforce ties with established clients and suppliers, identify gaps in knowledge and receive direction to fill those gaps while being able to network at an international level.
The organisation of IMICs is aimed at creating a reoccurring international conference that will concern the meetings industry as a whole and will constitute a significant meeting point for professionals and scientists within the sector.

General Sessions topics cover:

- Destination marketing
- Destination evaluation
- Market analysis
- Demand forecasting
- Revenue strategies
- Strategic business planning for small sized venues
- Developing sales strategies
- Negotiation Strategies
- New products development (wine tourism, geotourism, destination weddings etc)
- Marketing strategies and plans to attract different types of events (sporting events, cultural events, corporate events, association meetings, governmental meetings, etc)
- Meeting industry trends
- The economic impact of the Meeting Industry
- Factors influencing the growth and development of meetings demand
- Venue marketing
- Communication across different cultures
- Communication with clients
- Crisis management
- Performance Analysis
- Education and professional development
- Corporate Social Responsibility
- Traveler Security and Privacy
- Regulatory issues

Education Sessions (Saturday, 11 February 2005) topics cover:

- Internet marketing
- Web site design - search engine optimization
- Event bidding
- Media and public relation strategies
- Communicating through a crisis
- Strategic Pricing

Special Session topic covers:

- Gastronomy as a tool for destination marketing


Arts Center
53 Garittou Street

Additional Information

Conference Secretariat E-mail: imic2006@heliotopos.net