This cross-industry event will provide you with case studies and interactive discussions focusing on how to deliver effective innovation through streamlined processes and increased innovation partnerships to ultimately benefit customers and deliver a rapid return on your innovation investments. Benchmark and learn from global corporations such as PROCTER & GAMBLE, GE, DOW EUROPE, SONY ERICSSON, NESTLE, BT, F. HOFFMANN-LA ROCHE, DANONE, NOKIA CORPORATION, FORTIS, BRITISH AMERICAN TOBACCO, ALCATEL, AIRBUS and many more.

Attend this Strategic Innovation Management Forum to learn about:
- Moving towards an Open Innovation model: developing innovation across company borders
- Fostering and embedding Innovation throughout your organisation
- Effectively measuring innovation performance and success
- Putting theory into practice: transforming a creative idea into a profitable product
- Evaluating the trade offs between creativity versus controls
- Driving innovation forward through customer expectations

Attend this unique event and joi us for our Spanish Evening Reception on the event of the 15th of March in a convivial atmosphere in Barcelona!
For further information email us at innovation@gbg-europe.com