Event Date/Time: Mar 23, 2006 End Date/Time: Mar 24, 2006
Registration Date: Mar 23, 2006
Early Registration Date: Feb 16, 2006
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Are you able to capitalise fully on the customer data collected from multiple channels? How can you achieve the best mileage from your channel combinations to reach potential customers? Do you have the appropriate measurement tools to ascertain the effectiveness of your multi-channel strategies?

This intensive two-day conference gathers experts from leading companies including Fuji Xerox Printers, NTUC Income, MSN Asia, Nickelodeon Asia, St. George Bank and ZUJI to share insights on how you can deliver more effective campaigns across key marketing mediums. Discover how to target the right multi-channel customers with research findings and effective segmentation. Understand how
players in different industries were able to leverage on different mediums and achieve channel consistency and synergy in reaching out to customers. Pick up tips on effectively measuring your multi-channel strategies and better managing your marketing budget. Also included is an extended interactive session where you will learn how you can acquire, maintain and transform customer data to deliver more relevant results for multi-channel markets.


320 Orchard Road

Additional Information

For enquiry, please contact Ms. Jaslyn Tan at 65 6372 2201 or jaslyn@conferences.com.sg. Registration before 16 February 2006 will save S$300 off the regular fee of S$1995. Group of 2 or more will be entitled to additional 10% group discount.