| Description |
Virtually every company promotes through the mail. Some use it well, some not so well. But few use it as much or as profitable as they could. The DMA Basics of Direct Marketing seminar will give you the insight, background research, techniques, and ideas to put you on the road to bigger sales and profits.
And now, The Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, The Direct Marketing Institute, you'll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.
Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.
Benefits of Attending
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Discuss the advantages and disadvantages marketing media — direct mail, Internet, telemarketing, magazines, and newspapers
Uncover how font and layout impact comprehension to improve response
Learn how to choose the best lists to target your audience
Discover how to optimize your direct marketing efforts in today’s challenging economy
Who Should Attend
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You should attend if you’re new to direct marketing, or need to expand your knowledge from other areas of marketing. In short, anyone who influences the success of your organization’s marketing, promotional mail or other direct marketing efforts.
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