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| Email |
sgrodsky@the-dma.org
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| Category |
Business: Marketing_and_Sales
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| Contact |
1120 Avenue of the Americas
New York, NY 10036
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| Description |
Get a comprehensive description of the key issues and applications in database marketing to improve your sales and understand your customers.
This seminar is built on a comprehensive, marketing-based perspective of database marketing opportunities, requirements and practices. There is also an extended discussion of segmentation as well as predictive modeling and data mining. The seminar looks at how database marketing enables the marketing function to effectively integrate its efforts with the information technology, quantitative analysis, finance, and merchandise functions.
Benefits Of Attending
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This seminar will teach marketers how to apply database marketing in their businesses. It addresses issues of identifying opportunities as well as introducing the right types of technology. A marketer will go home from the seminar being able to more confidently interface with technical professionals by better understanding their role and by knowing the issues that need to be addressed.
Marketing professionals will come away from the seminar knowing how to:
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- Evaluate the benefits, costs and strategic factors related to database marketing
- Provide direction for acquiring database marketing information technology
- Apply predictive models for customer segmentation
- Manage the application of data mining technology
- Use Customer Lifetime Value when making marketing decisions
- Increase marketing opportunities with product affinity recommender systems
- Develop strategic customer segmentations using Cluster Analysis
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| Additional Information |
Fees / Registration
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DMA Member: $1,299
Non-Member: $1,599
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