|
|
|
|
|
|
|
|
|
|
| Email |
sgrodsky@the-dma.org
|
|
| Category |
Business: Marketing_and_Sales
|
|
|
|
|
|
|
| Contact |
1120 Avenue of the Americas
New York, NY 10036-6700
|
|
|
|
|
|
| Description |
To improve your copywriting skills you need to look closely at specific elements of writing. In this course you値l look at sample test panels, head-to-head tests of snail mail and email campaigns, long-time proven winners, and the classic control that experts should study. You値l also take a nitty-gritty look at punctuation and grammar. You値l learn why entrance fragments may not have been popular with your English teacher but are great for DM copy.
In This Two-Day Course, You Will Learn How:
- Point of view and narrative structure appear in direct marketing
- Critical editing makes your copy "easy reading"
- Copy can be one element in the testing environment
|
|
| Additional Information |
Fees / Registration
------------------------------------------------
DMA Member: $1,299
Non-Member: $1,599
|
|
