|
|
|
|
|
|
|
|
|
|
| Email |
sgrodsky@the-dma.org
|
|
| Category |
Business: Marketing_and_Sales
|
|
|
|
|
|
|
| Contact |
1120 Avenue of the Americas
New York, NY 10036
|
|
|
|
|
|
| Description |
This one-day introduction to the topic of quantitative methods was designed especially for direct marketers who want a quick update on a host of related quantitative techniques...with an emphasis on how these methods can bring immediate results to their companies’ bottom line.
Beginning with the basic economics of direct marketing, including the measurement of direct marketing campaigns, the complexities of statistical testing, and an introduction to the tools of prediction and segmentation, this compact one-day seminar will expose you to the multitude of ways in which direct marketing performance can be significantly improved through the application of quantitative methods.
Who Should Attend
------------------------------------------------
- Anyone directly involved with database marketing, response analysis, marketing, or financial analysis
- Decision makers wanting a better understanding of analytical techniques
- Account service personnel selling or recommending the use of sophisticated multivariate systems
- Marketing Directors or Managers
- Product and Brand Managers
- Financial Analysts
- List Managers and Brokers
- Data Processing Managers
|
|
| Additional Information |
Fees / Registration
------------------------------------------------
DMA Member: $799;
Non-Member: $999
|
|
