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Patient-level data brings a new level of precision to pharmaceutical sales and marketing strategies. By providing an evidence-based assessment of physician treatment practices and patient outcomes, pharmaceutical companies get a better understanding of untapped market potential. This information leads to better decisions regarding resource allocation, targeting, positioning, and messaging.
The Strategic Research Institute provides a ground-breaking forum that focuses on how pharmaceutical companies are using this information to maximize their return on investment. Leaders throughout the industry will share key insights on how patient-level data enhances their strategic decision making and marketing effectiveness, whether they are marketing to managed markets, physicians, consumers, or policy-makers.
Please join us November 2-3, 2005 in Washington, DC for two days of in-depth discussion & networking and gain valuable strategies aimed at growing your market share.
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