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| Email |
sgrodsky@the-dma.org
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| Category |
Business: Marketing_and_Sales
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| Contact |
1120 Avenue of the Americas, New York, NY 10036
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| Description |
Direct marketing is a true "numbers" business. To maximize your profits, you need to fully understand such measures and concepts as response rates, cost-per-order, break even, and lifetime value of a customer. And you need to know how to put them to work for you on the job!
You'll learn how to calculate all the critical measures of response and profitability. Pinpoint problems and recognize exactly when and where improvement is possible. You will also take a close look at some of the innovative approaches that industry leaders are using to increase their profits.
In addition, this course will examine some of the special arithmetic that applies to business-to-business, lead generation and conversion, continuity marketing, and catalog item sales. The concepts covered (and the practical tips you'll get) are applicable to marketers of all products and services!
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| Additional Information |
DMA Member: $1,299;
Non-Member: $1,599
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