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Medicare Part D: Driving Enrollment by Coordinating Marketing and Call Centers Strategies

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Event Medicare Part D: Driving Enrollment by Coordinating Marketing and Call Centers Strategies
Begins January 30, 2006
Ends January 31, 2006
Papers
Ab.
Country USA
State Georgia
City Atlanta
Email jmcginnis@frallc.com
Category Business: Marketing_and_Sales
Category 2 -
Category 3 -
Exhibits Y
Organization
Contact
URL http://www.frallc.com/healthcare.asp#b323
Venue Crowne Plaza Atlanta - Buckhead
Description Receive timely, expert information to meet call center
& enrollment challenges for Medicare Part D

Unprecedented opportunity awaits Medicare Part D contractors in 2006 and beyond with more than 41 million people currently eligible for the new benefit. With a difficult to understand product and a very competitive marketplace, plans must prepare their call centers to help manage the flood of calls to come from confused seniors.

Competition will be fierce — Prepare your front line now!

Financial Research Associates’ Driving Enrollment by Coordination Marketing and Call Center Strategies conference is designed to help you make the most of the strategic and potentially lucrative Medicare business opportunities ahead for drug benefit and Medicare Advantage contractors. Learn how to meet the upcoming implementation challenges head on, including:
Managing your call volume


Training your call center to meet the special needs of eligible seniors


Ensuring that your communications are in compliance with CMS guidelines and regulations


Successful strategies for moving eligible beneficiaries from information gathering to enrolling seniors in your plan


Processing enrollment applications and capturing all CMS-required data elements


Using accurate metrics for measuring success.
Developing call center strategies that complement direct marketing campaigns
Weighing the implications of outsourcing and lessons for in-house agents
Additional Information



 

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