Event Date/Time: Jun 20, 2006 End Date/Time: Jun 21, 2006
Registration Date: Jun 20, 2006
Early Registration Date: Apr 21, 2006
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Description

Welcome to the second edition of this innovative event. A meeting that brings together professionals from industry and academia.

Pharmaceutical, personal care, consumer goods, food and beverage packages are being held to a similar standard by consumers: they must have great utility. Packages that save time, thinking, and work, making life easier, are in demand. Although improvements that increase utility may add mere “convenience” to the life of an “average” healthy consumer, they can be much more impactful on the lives of the elderly and disabled. We should consider making these people the central concern of designers.

Universal design is the concept of designing beyond the "average" healthy adult. When universal design is employed designs encompass users with a wide range of abilities. Designs done in this way benefit all users and improve the product.

This seminar includes an interdisciplinary team of renowned speakers that represent a variety of perspectives, including: packaging, universal design, biomechanics and aging, cognition and aging, perception and aging, and consumers trends. They will provide insights into universal design, packaging and the human condition for the industry.

Areas to be covered include:

UNIVERSAL DESIGN / INCLUSIVE DESIGN
What is it?
Where, and how, has it been used?
Universal design and packaging

BIOMECHANICS AND AGING
Physiological changes that occur during the aging process that impact a consumers ability to use products and packages

COGNITIVE PSYCHOLOGY AND AGING
Changes that occur in perception and cognition that impact a consumers ability to use products and packages

CONSUMER TRENDS AND MARKET RESEARCH
The aging of the population
Why does designing at the margins make good business sense?
Case studies in universal design and its impact on the bottom line

WHEN TENSIONS OCCUR
Child resistant vs. ease of use
Security and ease of use

WHO SHOULD ATTEND?
The seminar is addressed to the decision-makers in package design issues, and to those involved or concerned with customer satisfaction.

People concerned with issues related to package utility, usability, senior friendliness, child resistance, tamper evidence, openability and legibility will find topics particularly relevant.

Brand managers
Marketers
Management
Design directors
Merchandisers and retailers
Package engineers
Graphic designers
Structural package designers
Industrial designers
Product designers

Opening night speaker: Jim MacLaran
Day 1: 8:15 AM-4:15 PM - with speakers touching on topics of Universal Design in packaging and Consumer trends
Day 2: 8:15AM -5 PM- with speakers touching on some products and current issues in the market
Additional Workshop : Take Home Tools for Assessing Usability in Packaging

Venue

Types