Communication initiatives have been the last of the corporate functions to formally implement and develop quantitatively
measurable processes. Organizations everywhere have significantly increased demands for accountability and proven return on investment, and a role that has always been extensively based on creativity has been reshaped. According to the CMO Council Measures and Metrics Report, one external survey reports that “72% of senior communications executives say their
primary role today is to drive leads for sales…and Marketing Performance Measurement is now considered a significant priority and imperative by over 90% of executives.” Furthermore, the IDC has reported that “50% of CMOs are under a direct
mandate to provide better metrics and measurement.”

The American Strategic Management Institute recognizes the pressure facing communications leaders today to establish
initiatives that will clearly demonstrate the value of communications programs.

Communications Measures and Metrics
conference is being held April 4 – 5, 2006 in beautiful Scottsdale, AZ. Join leading business communicators to explore best
practices and performance management systems to effectively determine and demonstrate return on investment.

Register today by calling (703) 894-0920 or visit us online at www.ASMIweb.com. Reserve your spot now as space is limited.

Please call for tuition rate and group discounts.