2nd Annual Marketing to Women

Venue: Toronto

Location: Toronto, Canada

Event Date/Time: Apr 19, 2006 End Date/Time: Apr 20, 2006
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Eight times out of ten, it’s a Woman who Decides whether to Buy Your Product or Service. And her Influence Extends across a Vast Network of Friends, Co-Workers and Family. But there are almost as Many Ways to look at the Women’s Market as there are Women in it. Many of the Issues that Marketers Face when Courting Women are Linked to Larger Themes. This conference will help you Understand What Women Buy and Why, Where they Shop and What’s Behind their Preferences and How they Spend their Time at Home and on the Job.