4th Annual e-Learning for Pharmaceutical Industry (BALS22)

Venue: Le Meridien

Location: Brussels, Belgium

Event Date/Time: Feb 23, 2006 End Date/Time: Feb 24, 2006
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Event Summary:
e-learning is much more than just cutting edge technology and exciting multimedia software. Competent delivery of a product or service builds trust, respect and loyalty from customers and better supplier relationship. Real e-learning is undoubtedly the new channel to competetive advantage in 21st century. Attend our 4th annual e-learning conference and listen to case studies from leading pharmaceutical companies on how they successfully implemented and use e-learning solutions for more effective sales force & marketing and in clinical data management training.

Key Speakers:
Martin Freedman, Johnson & Johnson
Director, School of Personal & Professional Development
J&J Organizational Capability Group
Donald O'Giun, Pfizer Inc.
Senior Manager, e-learning, USP learning & development
Janne Moller Christensen, H. Lundbeck A/S
Head of Section, training, Clinical Data Operations
Pierre Geruzet, GSK Biologicals
Project Manager, Commercial Excellence

Key topics:
Switching your organization to e-learning - a lesson learned from central Europe (case study)
High Impact e-learning (case study from Janssen Pharmaceutica, Johnson & Johnson Company)
Using e-learning to optimize training in Clinical Data Management
Open interface for merging skills, competences, portfolios and content management in the HR department

Who should attend:
Heads, Directors, Senior managers and Managers from Pharmaceutical and Biotech Industries with responsibilities or involvement in areas such as: sales, marketing & product training, HR, IT training, Clinical training, e-learning, GMP training