4th Annual Pharmaceutical Branding

Venue: Radisson SAS

Location: Amsterdam, Netherlands

Event Date/Time: Apr 05, 2006 End Date/Time: Apr 06, 2006
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Event Summary:
With increased competition on the market, branding has become fundamental to business success in pharmaceuticals.
How can you build credibility and trust through a corporate brand? Which aspects of a global brand should be consistent and which should be adapted locally? How to find the right balance between product and corporate brands? What are the key factors behind succesful product branding? These are just some of the hot topics that branding professionals need to discuss these days.
This event is carefully designed not only to provide information, but to provoke thought and support discussions. The loose and open approach to the agenda with ample networking opportunities during coffee breaks, lunches and the cocktail reception ensure that you will get an experience driven learning opportunity.

Key Speakers:
Jon Bastow, Global Marketing Director, Dermatology, Serono
Marzena Kulis, Governmental Affairs and Market Access Director, Pfizer
Charlotte Ersboll, Vice President Corporate Brand Management, Novo Nordisk
Ronald Pastor, Head Business Analyses Planning & Communications, GlaxoSmithKline
Hans Dettmers, Life Cycle Optimisation Manager, Novartis Pharma

Key topics:
Corporate brand as a powerful force to build credibility and confidence in a pharmaceutical company’s portfolio
Which aspects of a global brand should be consistent and which should be adapted locally
Find the right brand architecture and the right balance between the product and corporate brands
About key corporate branding strategies and how Pfizer does it

Who should attend:
Company executives involved in marketing, sales, promotion & brand management like Brand Managers & directors, Marketing managers, Business Development managers, VPs, Directors, Business Unit Heads, Head Commercial Operations, Strategic Planners, Relationship Managers, Product Managers, Product Development Managers, CRMs, DTC Advertisers, Medical Director & Regulatory Affairs Personnel


Additional Information

Limited to 60 people