Corporate Communications 2006

Venue: Shangri-La

Location: Kuala Lumpur, Malaysia

Event Date/Time: Feb 28, 2006 End Date/Time: Mar 01, 2006
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For the fourth time in our annual corporate communications series, IQPC is proud to present Corporate Communications 2006. This leading industry event will bring together senior-level executives and directors from a variety of targeted industries, ranging from government ministries to pharmaceuticals companies, banks, logistics/ IT, oil and gas and FMCG. This event promises to be the leading forum for an in-depth analysis of issues pertinent to the field and you will most assuredly be in excellent company. Last year we had an elite speaker panel hailing from UBS, Merck Sharpe and Dhome, Shell, McDonald’s and Microsoft.

Some of the key issues include how to:

• Identify issues, manage crises and redeem reputations
• Manage the media to ensure good relations
• Harness multimedia to maximize resources
• Engage internal and external stakeholders for greater commitment and brand loyalty
• Measure performance in CSR programmes and external programmes to add to business strategy and prove their worth and
• Build a credible corporate communications professional that is in line with business objectives