Innovative Asian Youth Marketing Strategies

Venue: Furama City Centre, Singapore

Location: Singapore, Singapore

Event Date/Time: May 30, 2006 End Date/Time: May 31, 2006
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Description

IQPC Training’s course on how to accelerate and sustain your market-share through Innovative Asian Youth Marketing Strategies will help you utilise ground-breaking marketing techniques to decipher & connect with today’s youth. It aims to help you acquire the skills to discern the true signs of change and capitalise on what’s hot. Know how to generate innovative and unique marketing ideas from what you forecast; translate these ideas into tactical strategies with tangible action plans for brand positioning; and implement these strategies and your campaign with non-conventional channel mix.

IQPC Training’s practical 2-Day course which will give you the skills to keep you at the forefront of the game will be lead by Liane Ringham. Liane has been consulting in Asia and Australia for some 20 years. With her rich experience, she has introduced innovative techniques in Asia to drive brand strategy. She has also designed a highly successful breakthrough project for De Beers across Asia and has worked on most of Asia and the world’s top brands – Cadbury, Cerebos, Johnson & Johnson, Unilever, Coca Cola and Pepsi to name a few.

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