ADVERTISING IN THE DIGITAL AGE

Venue: London

Location: London, United Kingdom

Event Date/Time: Jun 19, 2006 End Date/Time: Jun 20, 2006
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Description

2nd Annual

ADVERTISING IN THE DIGITAL AGE
Conference: 19th ¡V 20th June 2006
Master Class: 21st June 2006
Crowne Plaza Hotel London ¡V St. James

As advertisers continue to expand the variety of methods and media that they use to promote their products and services, the amount of information you need to know to create or help your client create successful and innovative advertising campaigns is increasing as well. Heightened scrutiny from competitors, consumers, regulators and legislators has made it absolutely necessary for you to stay abreast of the latest developments and trends in advertising. Such awareness will guarantee that you are compliant with all relevant laws and regulations and will ensure you avoid the negative consequences of a misstep ¡V including potentially costly litigation and damage to your reputation.

This diverse and distinguished group will provide you with their perspectives and expert insights on:
„XThe complex challenges facing advertisers in the digital age and how you can tackle them
„XThe latest commercial opportunities and regulatory developments in branded content
„XHot-button regulatory issues and strategies for dealing with the regulators
„X¡§Viral advertising¡¨: a case study focused on the regulatory and other issues underpinning the contractual relationship
„XO2/H3G and other recent disputes in comparative advertising
„XNegotiating the ambush marketing minefield and in particular when you will be deemed to have overstepped the mark
„XAdvertising regulation: hot topics and key priorities from those in the know
„XHow to ensure that your promotion is lawful
„XMedia investment management: what makes it different from the standard client/agency relationship
View the agenda and register online at: http://www.C5-Online.com/advertising/pr10

For further information please contact:

Sabine Scholze on Tel: +44 (0) 20 7878 6883
Or email: S.Scholze@c5-online.com

Venue