Advertising in Russia:World Experience&Russian Practice (Advertising in Russi)
Venue: Hotel NAPOLEON
|Event Date/Time: May 24, 2006||End Date/Time: May 26, 2006|
|Registration Date: May 20, 2006|
|Early Registration Date: Apr 20, 2006|
Whatever the chosen media, creating successful advertising campaigns that comply with requirements has never been more challenging. The Russian State Duma is planning to hold the second reading of a draft law on Advertising' in the near future. The risks are considerable for advertisers and their advisors who fail to keep abreast of current legal developments.
This unique event brings together key representatives from some of the top brand companies. You will also hear from some of the most high profile experts in the field and also get key insights and expert guidance on:
Advertising in Russia: Problems & Opportunities
The success and failures of western advertising in Russia
Russian advertising myths: How to better communicate with your target audience in the new Russia
How to minimise the tax costs of advertising campaigns?
Branding:What are the latest trends?
Who owns your trade marks in Russia?
Protecting your company's trademarks in new markets (example of Ukraine)
The essentials of advertising management
Thinking outside the box
How could Russia find it's own creative voice instead of copying the west
Case studies and practical examples
plus! Optional Post Conference half day workshop:Fighting Counterfeit. Protection of Trademarks and Copyright