Advertising in Russia:World Experience&Russian Practice (Advertising in Russi)

Venue: Hotel NAPOLEON

Location: Paris, France

Event Date/Time: May 24, 2006 End Date/Time: May 26, 2006
Registration Date: May 20, 2006
Early Registration Date: Apr 20, 2006
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Whenever key players on the global advertising markets gather on any major forum featuring the most promising markets, their gaze now increasingly wanders toward Russia. After being focused on the stable staple of western markets and the rapidly expanding Asian markets of India and China for decades, global advertising and media executives are now taking the Russian advertising market very seriously.
Whatever the chosen media, creating successful advertising campaigns that comply with requirements has never been more challenging. The Russian State Duma is planning to hold the second reading of a draft law on Advertising' in the near future. The risks are considerable for advertisers and their advisors who fail to keep abreast of current legal developments.

This unique event brings together key representatives from some of the top brand companies. You will also hear from some of the most high profile experts in the field and also get key insights and expert guidance on:

Advertising in Russia: Problems & Opportunities
The success and failures of western advertising in Russia
Russian advertising myths: How to better communicate with your target audience in the new Russia
How to minimise the tax costs of advertising campaigns?
Product placement
Branding:What are the latest trends?
Who owns your trade marks in Russia?
Protecting your company's trademarks in new markets (example of Ukraine)
The essentials of advertising management
Internet Advertising
Thinking outside the box
How could Russia find it's own creative voice instead of copying the west
Case studies and practical examples

plus! Optional Post Conference half day workshop:Fighting Counterfeit. Protection of Trademarks and Copyright


SALONS DE L`ETOILE, 38-40 avenue de Friedland, 75008

Additional Information

REGISTRATION FEES: Conference £999 Workshop £499 Conference and workshop £1399