Event Date/Time: Jun 28, 2006
End Date/Time: Jun 29, 2006
In 5 years, over 100 million consumers in North America will be age 50+. Smart companies are tapping into the largest and fastest-growing market segment. Businesses that understand and effectively react to the nuances of this generation will prosper. Those that fail to comprehend the cultural and sociological underpinnings will suffer the economic consequences. This conference will help marketers understand how to communicate with baby boomers in a meaningful and beneficial way, ideas on what products and services may boom and how some companies are capitalizing on the purchasing power of this lucrative consumer.