Venue: Ritz-Carlton Kuala Lumpur

Location: Kuala Lumpur, Malaysia

Event Date/Time: May 31, 2006 End Date/Time: Jun 01, 2006
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A good corporate communication strategy is the pillar of success for any organization. In today’s competitive global business environment and at a time of heightened corporate scrutiny - customers, employees, regulators and the public now expect a higher level of communication and transparency from all organizations. The role of corporate communicators and PR is no longer simply about managing relationships with the different groups, but more emphasis is placed on strategic reputation management. By having in place an effective corporate communication strategy, you can significantly boost the performance of your organization.

Don’t miss this opportunity to gain insights into how you can develop the ideal strategy for your organization delivered by top-notch communications practitioners and consultants.

Key Discussion Topics

- Aligning Corporate Communication Initiatives to Your Business Goals and Strategies
- Effective Strategies to Reinforce Internal Communications
- Reputation Management: Building and Maintaining a Positive Reputation through Strategic Corporate Communications
- Issues Management to Avoid Crisis in a Volatile Business Environment
- Communicating Effectively during a Crisis
- Enhancing your Corporate Image through Corporate Social Responsibility (CSR)
- How to Create a Successful Media Relations Strategy for your Organization
- Communicating with the Media in a Clear, Conscious and Interesting Way
- Positioning your Strategic Investor Relations Program to Gain Credibility with the Investment Community
- Developing a Comprehensive Communications Strategy to Create and Sustain a Market Leadership Position
- Communicating your Brand Message Effectively Across the Organization
- Corporate Branding: Creating a Consistent Brand Message for your Customers
- Case Study on How BATA Sustain Market Leadership through the Implementation of a Comprehensive Communications Strategy


168, Jalan Imbi
Kuala Lumpur