Event Date/Time: Jul 05, 2006 End Date/Time: Jul 05, 2006
Registration Date: Jul 04, 2006
Early Registration Date: May 31, 2006
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Description

Brands have got much cleverer at extending the brand experience. On the one hand consumers have the opportunity to engage with, talk to and talk about brands as never before. On the other hand, they have better things to do with their lives and continue to be blissfully indifferent to most of the 1600 brand messages they receive in a typical day.

So, how can you get your brand talked about?

In a search for non-traditional marketing and the growing use of the internet and mobile devices - buzz, word of mouth, viral marketing and blogs are attracting increased attention as a potentially inexpensive way of reaching targeted groups of consumers.

This conference highlights:

To buzz or not to buzz – what motivates a person to talk about a brand, or to influence others

Online WOM is measurable – how can its impact, effectiveness and ROI be measured?

And to put the quest for word of mouth in context, a controversial Keynote Address from Robert Heath will challenge whether engagement is necessarily a good thing.

Chaired by: Chris Forrest, Partner, The Nursery, speakers include:

Robert Heath, Managing Director, VALUE CREATION COMPANY
Caroline Whitehill, Co-Founder & Strategist, ACACIA AVENUE
Dr Ali Goode, Cognitive Brand Psychologist, DUCKFOOT
Peter Riley, Creative Partner & Maggie Lonergan, Client Services Director, 20:20 LONDON
Justin Gibbons, Partner, WORK
Sean Pillot de Chenecey, Researcher & Trends Analyst, CAPTAINCRIKEY.COM
Prof. Melanie Howard, Director, THE FUTURE FOUNDATION
Michael Warren, Strategic Communication Adviser, COI/CABINET OFFICE
Stuart Smith, Senior Planner, WIEDEN & KENNEDY

Venue

PICCADILLY,
LONDON
W1
United Kingdom
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Additional Information

Ticket price is £525 + VAT if booked before 31st May, thereafter it is £625 + VAT. BOOK 3 DELEGATES AND GET A 4TH DELEGATE FREE.