ADVERTISING & CONSUMERS (AAC06)
Venue: LE MERIDIEN PICCADILLY HOTEL
|Event Date/Time: Jul 05, 2006||End Date/Time: Jul 05, 2006|
|Registration Date: Jul 04, 2006|
|Early Registration Date: May 31, 2006|
So, how can you get your brand talked about?
In a search for non-traditional marketing and the growing use of the internet and mobile devices - buzz, word of mouth, viral marketing and blogs are attracting increased attention as a potentially inexpensive way of reaching targeted groups of consumers.
This conference highlights:
To buzz or not to buzz – what motivates a person to talk about a brand, or to influence others
Online WOM is measurable – how can its impact, effectiveness and ROI be measured?
And to put the quest for word of mouth in context, a controversial Keynote Address from Robert Heath will challenge whether engagement is necessarily a good thing.
Chaired by: Chris Forrest, Partner, The Nursery, speakers include:
Robert Heath, Managing Director, VALUE CREATION COMPANY
Caroline Whitehill, Co-Founder & Strategist, ACACIA AVENUE
Dr Ali Goode, Cognitive Brand Psychologist, DUCKFOOT
Peter Riley, Creative Partner & Maggie Lonergan, Client Services Director, 20:20 LONDON
Justin Gibbons, Partner, WORK
Sean Pillot de Chenecey, Researcher & Trends Analyst, CAPTAINCRIKEY.COM
Prof. Melanie Howard, Director, THE FUTURE FOUNDATION
Michael Warren, Strategic Communication Adviser, COI/CABINET OFFICE
Stuart Smith, Senior Planner, WIEDEN & KENNEDY