Marketing and Development: 1971 – 2006: 35 Years of Marketing in Romania (Mk2006)

Venue: Academy of Economic Studies

Location: Bucharest, Romania

Event Date/Time: Nov 23, 2006 End Date/Time: Nov 24, 2006
Registration Date: Jun 16, 2006
Abstract Submission Date: Jun 16, 2006
Paper Submission Date: Sep 29, 2006
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The Conference is open to all those actively involved as educators, researchers and practitioners from different companies, institutions, non-governmental organizations or professional associations. It’s main goal is to represent a moment of reference in the process of the marketing development as well as to be an agora debating the past, present and mostly the future of marketing in Romania.

You are welcome to participate the Conference papers approaching the evolution and development of the marketing concept, marketing environment and market, marketing policies and strategies, product policies and strategies, price policies and strategies, distribution policies and strategies, communication policies and strategies, organization of the company’s marketing activities.

Are expected papers presenting the marketing experiences, the successes as well as failures, of companies and organizations in the Romanian and/or foreign markets and having as background the results of recently conducted research.


41 Dacia Blvd., Sector 1, 010404 Bucharest

Additional Information

The Conference Fee is of RON 175 or € 50 per participant and provides the access to all the event sessions, the Conference map, the Conference volume both in electronic and printed format, invitation to the Conference Banquet and refreshments during the breaks. Accepted participants may pay the Conference fee in the banking accounts: • RO77TREZ701504601X000416 (in RON), opened at Trezoreria Statului Sector 1 Bucharest • RO94RNCB5010000001120011 (in Euro), opened at BCR Sector 1 Bucharest no later than Friday, July 28, 2006 mentioning „Marketing&Dezvoltare 2006” or „Marketing&Development 2006