2nd GCC National Branding Strategies Summit

Venue: Burj Al Arab | Dubai

Location: dubai, United Arab Emirates

Event Date/Time: Dec 18, 2006 End Date/Time: Dec 19, 2006
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The summit will feature leading edge tactics for harnessing mediums such as advertising, internal employee communications, the web, logos, brand experiences and much more to create, build and maintain a successful brand. The GCC National Branding Strategies Summit will address the regional industry trends and the latest branding issues to help today's GCC corporate leaders compete more successfully in the battle for customers.

We propose you to join the event and listen to the exciting line up of keynote presentations by leaders who have led their organization’s branding success. The event is designed to be interactive with plenty of opportunities for delegates to network with peers, discuss issues with speakers and share their thoughts on the way ahead for branding strategies in the GCC

What will be discussed?

How to build a long-lasting brand?
Online branding techniques for the digital economy
Globalization strategies for GCC brands
Harnessing the power of PR in successful branding
Insights into the GCC consumer
Corporate naming and imaging strategies
The value of internal branding
Measuring marketing and communications ROI in the GCC
Managing your brand reputation

Why Should you attend?

Who Will Attend?

This conference will attract chief marketing officers and senior marketing executives from top rung companies in the GCC, responsible for marketing, corporate communications, branding, interactive marketing, product management and advertising. Over 200 attendees are expected at this conference including CEOs, presidents, COOs and vice presidents, business owners, CMOs, marketing vice presidents, directors and managers, executives in marketing communications, corporate/brand identity, public relations, brand management, advertising and all other professionals involved in developing winning brands.