Event Date/Time: May 15, 2006
End Date/Time: May 17, 2006
The past several years have seen a real trend toward professional, corporate-type management in law firms, and there has been a corresponding increase in conferences for these managers. One of the biggest growth areas has been marketing. As firms continue to go through mergers and acquisitions, becoming larger, more global, more full-service, and therefore, more indistinguishable from each other, the trend has been moving away from the old-school “rainmaker” – the attorney with the rare and mysterious charisma and charm who scored big clients – to something more akin to product marketing. As firms have recognized that marketing encompasses a range of activities that every attorney can engage in on some level, they’ve sought to develop and formalize a marketing function within the firm. And, they’ve actually acceded some control over this to professional marketers. This conference will deliver big picture best practices on law firm management and business development to professional marketers.
Please visit: ACI
for more information including pricing, brochure requests and to register.