Customer Data Integration

Venue: Hyatt Harborside

Location: Boston, Massachusetts, United States

Event Date/Time: Aug 07, 2006 End Date/Time: Aug 09, 2006
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Achieving an accurate, well-rounded view of customers is the next challenge in enterprise-data management. It's needed in call centers to field customer inquiries, as well as in sales and throughout the business to improve customer understanding and segmentation, deliver more accurate executive reporting, and provide insight to the buying behaviours of top customers.
Recent surveys by Forrester Research show that 42% of companies plan to increase spending on customer information, and 55% of B2B marketing executives say that they will sponsor an initiative to improve customer data quality in the next 12 months.