4th Annual Senior Market Strategies 2006 (P1177)

Venue: Baltimore Tremont Grand

Location: Baltimore, Maryland, United States

Event Date/Time: Jun 26, 2006 End Date/Time: Jun 27, 2006
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The Institute for International Research (IIR) is proud to present
Senior Market Strategies 2006. Now in its 4th year, this conference
is the only conference that provides solutions to the challenges
facing health plan executives responsible for marketing and selling
senior products. This year’s event brings together the industry’s
leading senior products experts to provide you with cutting edge
strategies to create a balanced and diverse Medicare portfolio to
ensure sustainability, build robust products that stand out in a sea of
similar senior offerings and improve retention through stellar
customer service. If your company is currently running a Medicare
book of business or if you are making plans to get into this rapidly
growing industry, it is imperative that you have the right proportion of
regulatory knowledge and marketing skills in-house to manage in this
unique marketplace.

Who should attend?
Established Medicare contractors and Health
Plan executives entering the Medicare
business, specifically those executives
responsible for enrollment, sales, marketing,
product development and member retention
with the following titles:
• Chief Marketing Officer
• VP, Government Programs
• VP, Medicare
• VP, Strategic Planning
• Director, Medicare Sales
• Director, Medicare Marketing
• Director, Senior Products
• Director, Public Relations
• Director, Pharmacy Drug Plans
• Director, Special Needs Plans
Also of interest to:
• Director, Retiree Benefits within Human
Resources Departments at small, medium
and large employers
• Senior Market Advertising/Marketing
• Member Outreach/Retention Specialists
• Enrollment Brokers
• Pharmacy Benefit Managers
• Disease Management Vendors
• Medicare Specialists / Consultants