Contemporary Marketing: Moving Beyond the Blockbuster Model
Venue: Philadelphia Marriott Downtown
Location: Philadelphia, Pennsylvania, United States
Event Date/Time: Jun 20, 2006 | End Date/Time: Jun 20, 2006 |
Description
on which they have relied. A paradigm shift is occurring in which pharmaceutical companies must realign marketing competencies to realize opportunities of existing and evolving product lines.
DIA and HMC will collaborate to present this marketing and sales conference by senior level management from large- and mid-size pharmaceuticals, joined by leading healthcare and educational affiliates who will deliver leading practices for applying drug development synergies to maximize brand value and leverage mid-size markets to produce similar blockbuster results.