Pharmaceutical Product Launch

Venue: Philadelphia

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Jul 26, 2006 End Date/Time: Jul 28, 2006
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The environment for launching a product has never been more challenging or more rewarding. Expectations are high for the rapid introduction of new innovations, while there are numerous pitfalls that can lead to suboptimal launch and missed opportunities. It is important to evaluate all the components of launch excellence, which demand cross-functional collaboration among marketing, medical, regulatory and legal professionals. Launch communication need to remain creative and competitive in today’s environment while acting in a responsible and compliant manner. Therefore, the success of a product launch is about coordinating in the best way timing, sales teams involved, all departments, the regulatory environment, the logistics.