EXHIBITORFastTrak Conference - Chicago

Venue: Hard Rock Hotel, Chicago

Location: Chicago, Illinois, United States

Event Date/Time: Aug 15, 2006 End Date/Time: Aug 17, 2006
Registration Date: Aug 12, 2006
Early Registration Date: Jul 14, 2006
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The Industry’s Essential Knowledge
Whether you’re working toward certification or simply building a solid foundation of trade show and event marketing knowledge, EXHIBITORFastTrak is the shortest path to enhancing your critical skills.

ExhibitorFastTrak regional conferences present selections from the CTSM (Certified Trade Show Marketer) core curriculum plus other highly relevant sessions from the annual EXHIBITOR conference.

Concentrated Learning in a Relaxed, Small Group Environment
An extraordinary faculty of the most knowledgeable professionals in trade shows and corporate events – all veteran EXHIBITOR presenters – are here to share their expertise. You’ll have extraordinary access to your instructors, and ample networking time with peers in a collegial setting that encourages interaction... and lasting connections.

Choices within Each Conference
Each EXHIBITORFastTrak is two overlapping conferences plus a featured half-day workshop. Choose Conference A or B. Then add sessions from the other conference, or add the workshop. Two session choices are scheduled concurrently so you can customize your learning experience.

Bring Your Issues to the Table!
Peer2Peer luncheon sessions are back! It’s an opportunity to engage your group in issues that concern you... logistical problems, communication within your company, design topics, workflow bottlenecks... whatever is high on your list of challenges.

Make the most of your peer learning experience by setting the agenda! Bring an issue you faced this past year and how you solved it, OR a challenge that still defies solution. Feel free to share photos, forms or templates you’ve developed. These problem-solving sessions are a unique chance to gain new insights.

Earn Professional Certification or Just Come to Learn
Receive Continuing Education Units (CEUs) if you wish. Or take your learning all the way with the industry’s only university-affiliated professional certification. CTSM representatives will be available to acquaint you with the program.

The CTSM comprehensive exam will be offered at each location on Thursday, 1:00 PM - 4:00 PM for those candidates who qualify. Online preregistration is required. You may preregister at www.CTSM.com.

All Reward, No Risk
It’s very simple. Learn what you came to learn, or your money back!

Tuesday, August 15

8:30-10:00 AM
20606 Show Operation Basics – Part I: Pre-Show Planning
622 Theatrical Lighting for Dummies

10:15-11:45 AM
20906 Show Operation Basics – Part II: On-Site Implementation
408 An Event Makeover

1:15-2:45 PM
118 Measurement and Analysis of the Purchase Experience to Improve ROI
20306 The Nuts and Bolts of Budgeting for Results

3:00-4:30 PM
313 Creating Winning Direct Mail Promotion: Six Secrets for Improved Response
52106 Negotiating Skills to Win

Wednesday, August 16
8:30-10:00 AM
221 Cross Pollination - Learning From Other Industries NEW
52306 Communicating With Others: Essentials for Success

10:15-11:45 AM
20106 Selecting the Right Shows: The Critical Decision
423 Meeting By The Numbers

1:15-2:45 PM
308 Evaluating Promotions
415 Working with CVB’s

3:00-4:30 PM
111 Designing a Better Lead Form
31206 Realizing Your Public Relations Potential

Thursday, August 17
8:30-10:00 AM
10806 How to Measure the Value of Trade Show Participation
228 Mid-Course Corrections: Making Changes After the Show Begins

10:15-11:45 AM
41806 How to Measure the Value of Events
513 Investing in Yourself - Marketing Your Program Internally

1:00-4:00 PM
225 WORKSHOP: The RFP Experience Clinic


230 N. Michigan Avenue
United States

Additional Information

Registration Options All Passport options include continental breakfast, Peer2Peer lunch session, and breaks on the day(s) of attendance. Basic Passport Conference A (Tues. all day / Wed. AM) Conference B (Wed. all day / Thur. AM) 6 sessions: $900 Intercontinental Passport Conference A (Tues. all day / Wed. all day) Conference B (Tues. PM / Wed. all day / Thur. AM) 8 sessions: $975 Global Passport- Includes Both Conferences (Tues. all day / Wed. all day / Thurs. AM) 10 sessions: $1,150 Save 10% if you register 30 days before the conference! Global Plus Passport Both Conferences, plus workshop 10 sessions + workshop: $1,325 Save 10% if you register 30 days before the conference! Thursday Workshop Added to any passport option: Workshop: $275 A processing fee of $70 will be added to all conference registrations.