CBI's Pharmaceutical Media Mix Summit brings together the industry's leading experts to discuss these recent trends. Attend the conference and hear detailed case studies from some of the industry's leading organizations and walk away with the information you need to improve your marketing strategy.
Key topics include:
• Future regulations
• Targeted media vs. mass media
• Spending trends
• The future of diversity marketing
• Emerging media platforms
• Integrated/360 degree medias plans