Pharmaceutical Media Mix Summit
Venue: New Brunswick
Location: New Brunswick, New Jersey, United States
Event Date/Time: Sep 25, 2006 | End Date/Time: Sep 26, 2006 |
Description
Key topics include:
• Future regulations
• Targeted media vs. mass media
• Spending trends
• The future of diversity marketing
• Emerging media platforms
• Integrated/360 degree medias plans