9th Original Forum on Customer Relationship Management (CRM) for the Bio/Pharmaceutical Industry

Venue: Brooklyn

Location: Brooklyn, New York, United States

Event Date/Time: Oct 16, 2006 End Date/Time: Oct 17, 2006
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Pharmaceutical companies continue to grapple with finding new ways to make sales forces more effective and have continued to turn to customer relationship management. AMR Research reports that 35% of companies in a survey cited CRM investments as a top priority in 2005, up from 26% in 2004.

The 2006 conference provides executives in the Bio/Pharmaceutical industry with high-level coverage on the business drivers and operational components that need to be in place in order to optimize CRM initiatives. Learn how to improve the customer experience and be able to measure and track the effectiveness through innovative customer strategies, change management and IT structure.