Innovative Integrated Marketing Communications Conference (IMC3)
Venue: Swissotel Merchant Court
|Event Date/Time: Aug 21, 2006||End Date/Time: Aug 22, 2006|
|Registration Date: Aug 21, 2006|
|Early Registration Date: Jul 17, 2006|
Are you able to roll out fully integrated campaigns that send a clear and consistent message to consumers? Can you make full use of communication channels to reinforce your brand and develop lasting consumer relationships? Are you able to account for your branding activities and audit performance levels?
Challenging, inspiring and revolutionary, this 2-day conference brings together successful case studies from diverse industries including adidas, Chivas Regal, Coca-Cola Light, Johnson & Johnson Vision Care, Nescafe, Pedigree, The Arts House, TNS, Volkswagen and Volvo. Navigate your way through the intricacies of IMC by leveraging on a creative mix of media channels to build a sustainable competitive advantage and measurable returns on your marketing investments. Recognise how to implement IMC for enhanced credibility of your brand to foster customer relations and bolster inter-connections between channels and disciplines. Gain pivotal insights through a specially designed workshop on specific brand audit technologies for comprehensive branding process analysis to effectively manage your brand.