Communicating the business value of IT

Venue: Melbourne

Location: Melbourne, Australia

Event Date/Time: Oct 06, 2006
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Organisations frequently struggle to align business and IT objectives, thereby failing to ensure value delivery on IT investments. As such, communicating the business value of IT needs to be on the agenda of every business and IT professional who is involved in business projects and IT service delivery.

This masterclass, facilitated by leading IT educator Kate Behan, will guide you through critical steps in marketing IT internally to help promote improved collaboration at all levels in the organisation. Kate will provide you with valuable insights on how to assume a customer focus, enable IT governance and stakeholder analysis, understand the relationship between marketing, communication and the IS function, and address the practicalities of making a marketing and communication plan happen.