Sales & Marketing in Generics

Venue: Lisbon

Location: Lisbon, Portugal

Event Date/Time: Nov 08, 2006 End Date/Time: Nov 09, 2006
Abstract Submission Date: Nov 08, 2006
Paper Submission Date: Nov 09, 2006
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Description

Allan Lloyds Group will host the interactive forum on generics from November 8th -9th, 2006 in Lisbon, Portugal. Entitled Sales & Marketing in Generics, the Forum is designed to bring together some of the top industry experts and leaders in the generic market to discuss the innovative approaches to sales and marketing for enhancing profitability and effectiveness of the campaigns.

The event is designed to be highly interactive, with a large emphasis on discussion based sessions and opportunities for audience participation. This is your chance to get one step ahead and gain the insights on how to successfully market & sell generic products in today’s dynamic pharma market.



The sessions will include:


· The impact of new EU legislation on the generics market

· Succesful go-to-market strategies

· The most effective marketing and sales tactics

· Common pitfalls in implementation of strategies and the follow up

· Innovative approaches in product management

· Building customer relationship

Venue